Friday, March 31, 2017
Wednesday, March 29, 2017
Tuesday, March 28, 2017
Monday, March 27, 2017
If communications & marketing was a fruit?
A colleague from HR stumped me with
this question earlier today. He was doing prep work for an upcoming workshop
and found an eager volunteer for his dipstick test. After giving it some
thought, (and ignoring my personal favourite – mango) I answered grapes. It didn’t end there. His next
question was, naturally, why?
I justified the analogy by
highlighting some exceptional qualities of the fruit. a) A bunch of grapes
looks sightly and balanced; b) Sweet and tart at the same time, grapes can
easily be part of a fruit or vegetable salad; c) Grapes enable us to enjoy an
almost endless variety of wine; d) Grapes are indispensable part of our food
basket in their various shapes and forms - wine, jam, juice, jelly, grape seed extract, raisins, vinegar, and grape seed oil.
In the interest of brevity, I’ll
pass up the temptation to expound on likeness of these qualities to the Communications & Marketing function in an organisation.
Yet, I remain curious about the relevance of my analogy. It would be
interesting to get some more perspective on this. How would you answer this question?
Image By Vbecart (Own work)
Subscribe to:
Posts (Atom)
Finding our true north In the maze of pixels and persuasion, We are seekers of moments of truth - Each story we craft, a constellation Of pr...
-
Writing was my first love. I loved getting lost in the world of words. It was the joy of watching a blank piece of paper transform into a ...
-
A colleague from HR stumped me with this question earlier today. He was doing prep work for an upcoming workshop and found an eager volunt...
-
Bonafide is the old deal Fake is the new real Alice Smith Everyone must have one. It's sexy, a must-have. It's also addictive. In ma...