Calm

Calm before the storm?
It never stops raging within
Only constant is change

Twisted

Twisted facts, alternate truths

It's all over the news
Simulation reigns over reality

Fire

Still waters run deep
Don't douse the fire within
Light up your imagination

Power

Often confused as power
Pride and prejudice seldom yield
Don't choke on vanity

End

Started writing a haiku
But the words failed me
That was the end

If communications & marketing was a fruit?

A colleague from HR stumped me with this question earlier today. He was doing prep work for an upcoming workshop and found an eager volunteer for his dipstick test. After giving it some thought, (and ignoring my personal favourite – mango) I answered grapes. It didn’t end there. His next question was, naturally, why?

I justified the analogy by highlighting some exceptional qualities of the fruit. a) A bunch of grapes looks sightly and balanced; b) Sweet and tart at the same time, grapes can easily be part of a fruit or vegetable salad; c) Grapes enable us to enjoy an almost endless variety of wine; d) Grapes are indispensable part of our food basket in their various shapes and forms - wine, jam, juice, jelly, grape seed extract, raisins, vinegar, and grape seed oil.

In the interest of brevity, I’ll pass up the temptation to expound on likeness of these qualities to the Communications & Marketing function in an organisation. Yet, I remain curious about the relevance of my analogy. It would be interesting to get some more perspective on this. How would you answer this question?

Image By Vbecart (Own work)